Help Us Reduce Child Injuries!

The greatest threat children face today is motor vehicle crashes. While walking, cycling or as a passenger in a motor vehicle, these crashes are the leading cause of death for children ages 3 and older.

The problem escalates during the months kids are in school. Kids are vulnerable for several reasons.

• They are small and less visible to motorists.

• It is more difficult for children to judge traffic situations, because their peripheral vision is one-third narrower than an adult's.

• Children do not always possess the capability to make sound judgments.

• Children can be easily distracted, especially when around other kids.

In short, kids are not adults - and it's up to drivers to compensate for these differences.

School's Open Campaign

Used widely by schools and communities across the nation, AAA's annual School's Open - Drive Carefully! program uses colorful graphics and a wide variety of products and publications to deliver this important safety message.

Since AAA began School's Open - Drive Carefully! in 1946, the program has successfully contributed to lowering school-related pedestrian fatalities.

To help protect children, AAA urges motorists to follow these safety tips:

• Slow down near schools and in residential areas.

• Drive with your headlights on - even during the day - so children and other drivers can see you.

• Look for clues such as AAA School Safety Patrollers, bicycles and playgrounds that indicate children could be in the area.

• Scan between parked cars and other objects for signs of children.

• Practice extra caution in bad weather.

• Always stop for school buses that are loading or unloading students.

See AAA's tips for:

• Bus Safety

• Pedestrian Safety

• Bicycle Safety